I help mission-driven teams turn chaos into clarity and build marketing that grows the right audience and proves it.
I’m Quinn, a marketing director based in Illinois. For the last eight years I have helped agencies and national nonprofits build strategy, content, and creative systems that make the work easier to understand, easier to share, and easier to measure.
My path started at Illinois State University with a BS in Creative Technology, ran through three years leading marketing and communications for The Forgotten Initiative, and landed at Daymade Creative Agency, where I now direct digital strategy across every client account. I bring a producer’s toolkit to a strategist’s job: I can write the plan, build the creative, and read the data that tells us whether it worked.
Experience
- Joined as Content Marketing Strategist in 2024 and was promoted to Marketing Director within the first year.
- Lead digital strategy across 18+ active client accounts, aligning brand messaging, web content, paid media, email, and performance reporting.
- Directed 42 campaign launches in one year, with client dashboards tracking traffic, conversion rate, email engagement, and social growth.
- Partnered with designers and developers to launch or improve 9 client websites, including SEO page structure, conversion copy, and analytics QA.
- Manage direct reports and cross-functional creative teams, moving projects from strategy brief to production calendar to measured results.
- Directed marketing and brand communications for a national network of collegiate churches.
- Built a 12-month content strategy supporting church planters, donor development, event promotion, and national network storytelling.
- Increased social reach by 64% during key campaign windows through reels, leader spotlights, and campus story packages.
- Reworked the web presence and messaging hierarchy so visitors could find network, giving, and church-planting information in fewer clicks.
- Produced video, email, and web content for the 20-year anniversary campaign, giving the network a clearer story for partners and supporters.
- Oversaw all strategic creative communication for a national foster care ministry, after two years as Creative Content Producer.
- Built segmented campaigns across email, social, video, podcast, print, and web for advocates, donors, churches, and foster care partners.
- Managed The Forgotten Podcast production pipeline for 140+ episodes, from guest prep and editing to show notes, graphics, and launch promotion.
- Grew Instagram engagement 78% year over year through short-form video, user-generated care-package stories, and campaign-specific creative.
- Partnered with donor development on fundraising campaigns that increased first-time donors by 31% and improved year-end email revenue by 24%.
- Led direct reports and freelance contractors across design, video, copy, and project coordination while maintaining weekly publishing rhythms.
- Part of the opening team at Bright Trip (brighttrip.com), a travel course company teaching people how to travel smarter.
- Produced 7 launch-season travel courses, coordinating scripts, remote footage, edits, graphics, captions, and final publishing assets.
- Helped build the production system that moved each course from instructor outline to polished video curriculum on a startup timeline.
- Created social cutdowns, launch graphics, and email assets that supported early audience growth past 25,000 subscribers.
- Tracked learner feedback and content performance to sharpen future course topics, thumbnails, previews, and promotional messaging.
Expertise
Stack
Education
Built a foundation across digital media production, design, and emerging technology, blending creative practice with technical skills in video, audio, and interactive media that I use every day in marketing work.
What I Bring
I care about marketing that leaves a team better equipped: a clearer message, a steadier production rhythm, cleaner handoffs, and reporting people can actually use.
I can move between strategist and producer without making the work precious. Some days that means a campaign plan or donor story; other days it means a podcast edit, web page, launch calendar, or messy performance readout that needs to become a next step.
